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The Benefits of Google Workspace Business Email Solutions

The Benefits of Google Workspace Business Email Solutions

The lack of a business email solution may be holding your online business back.

Trust is the reason. Three-quarters (75%) of ecommerce customers say that they trust companies that have domain-based emails more than those that use personal emails. In other words, having an email address that ends in something like .gmail or .outlook tells the customer that you’re running your email from a personal account rather than a professional one.

They’ll trust you less as a result.

That’s where Google Workspace comes in. With this handy service, you can develop a more professional business email solution while profiting from several other benefits that serve your company

What Is Google Workspace?

Google Workspace is less a new concept and more the latest evolution in something that Google has offered for years. In the past, it’s been called “Google Apps” and “G Suite,” with the purpose being the same now as it was then:

To provide a set of collaboration and communication tools to help you operate your business.

From an email perspective, that includes giving you the ability to create domain-based emails, in addition to offering tools that link to your email solution, such as shared calendars.

The Benefits of Google Workspace

A Google Workspace business email solution comes with a host of benefits, with the following four being the most prominent.

Benefit 1 – You Can Purchase New Domains or Link to Existing Ones

With Google Workspace, you get access to the full Gmail email suite. That makes the service instantly familiar to anybody who uses Gmail for their personal email – a likely possibility given that 1.8 billion people use Gmail.

But beyond familiarity, the true benefit lies in the fact that Google Workspace allows you to create professional email addresses within the Gmail suite. Those addresses can link to a domain you already own – perfect for existing businesses – or even be created using a domain that you purchase from a supplier, such as Regdom.

Once you have that custom email domain, you get access to a host of other features in Google Workspace’s “Business Profile” feature. These include the ability to set up personalized email addresses, using your company’s domain, for every individual in your company. You can even incorporate business-related photos and posts into your emails to strengthen your brand when sending messages to potential clients.

Benefit 2 – 99.9% Business Email Uptime

Google Workspace guarantees a 99.9% uptime for its email services.

Of course, this has obvious benefits in terms of ensuring your company’s email doesn’t go down at a critical juncture. However, when taken from a customer service perspective, that high level of uptime can benefit you in terms of customer service.

Almost half of your customers (around 46%) expect your business to respond to a customer service email within four hours. Over one in ten have even tighter expectations – they want to see a response in 15 minutes or less.

By ensuring high uptimes, Google Workspace reduces the possibility of not hitting those time benchmarks because your email has gone down.

Benefit 3 – Accessible on All Devices

Google Workspace is a cloud-based tool, meaning you only need your login information and access to an internet connection to use it.

The specific device doesn’t matter.

The service works just as well on mobile devices – such as smartphones and tablets – as it does on desktop computers. You can also log into a Google Workspace account on a shared computer to send or read emails without worrying about security issues. Simply logging off (while confirming you haven’t saved your details) ensures your security.

Better yet, you don’t need to be connected to the internet to draft emails. You can write them while disconnected, with Google Workspace sending those drafted emails automatically as soon as it’s connected.

Benefit 4 – Your Google Workspace Business Email Syncs With Other Google Services

Once you’ve created a Google Workspace account, you gain access to the full suite of Google’s online tools.

Gmail is just the start.

You also get an online calendar, which you can sync to your email account so you’re able to keep track of appointments and project tasks. The Google Docs suite is also available – including editors for slideshows, spreadsheets, and written documents – as is sharing of the documents you create with others in your company.

Power Up Your Google Workspace

Having a Google Workspace account means you can create professional email addresses using any domain name you own.

You just need that domain name, which is where Regdom comes in. Register your domain name today – with a choice of over 1,000 domain extensions – and you’ll be ready to create more professional email addresses once you sign up for Google Workspace.

By Sarah Johnson

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