.fast Domains Are Ready for Pre-Registration: Complete Guide

Businesses where speed, efficiency, or rapid service delivery are at the forefront of their unique value proposition need a domain name that matches that energy. Previously, this was achieved through careful modifications of generic domains like .com or .org, using country-level domains for domain hacking, or selecting extremely specific extensions like .express or .delivery. None of these options could perfectly capture the essence of speed while maintaining broad business appeal and professional credibility.

The new .fast domain extension aims to do just that: provide businesses that work at the speed of “now” an outlet for an authoritative online presence. Here’s what you need to know about the domain and how to register it.

What Is the .fast Domain?

The .fast extension is a new generic top-level domain (gTLD) that most registrars place in the “Business & Brands” category. Unlike country-code domains or traditional generic TLDs (like .com or .org), .fast is specifically positioned as a brand-specific TLD designed to serve businesses that emphasize fast service and rapid turnaround times. However, while the TLD was technically first proposed for use by Amazon (according to the ICANN’s new gTLD program from 2015), it’s not a Brand TLD itself and is up for grabs for any business.

The domain follows a traditional staggered launch with distinct pre-registration phases. This allows trademark holders and parties who are interested in premium domains to get first pick of their desired names.

Key Information:

• TLD Category: Business & Brands generic top-level domain
• Sunrise Period: August 26, 2025 - September 25, 2025
• Landrush Period: September 25, 2025 - October 6, 2025
• General Availability: October 6, 2025
• Pre-registration: Open at Register.Domains.
• Domain registration period: 1-10 years available

Why Should You Get a .fast Domain?

The main audience for .fast domains includes businesses and organizations where speed, efficiency, or rapid response times are fundamental to their value proposition. The domain is particularly suited for companies that can demonstrate their speed as a core differentiator in the quality of service. Notably, there doesn’t seem to be a set requirement on how the companies should be proving that or if they need to be affiliated with Amazon in any way.

As such, the primary users of the .fast domain include:

• Tech companies offering rapid development, deployment, or performance optimization services (especially important with the increasing use of AI for coding workflow acceleration)
• Internet service providers and telecommunications companies promoting higher connection speeds than the competition
• Courier, delivery, and logistics companies
• Quick service restaurants or food delivery platforms
• Financial services offering instant transactions or rapid approvals
• Healthcare providers specializing in urgent care or rapid diagnostics

However, since the domain is generic and doesn’t have any specific requirements, it can also be used by individuals, such as:

• Personal trainers and fitness coaches promoting fast and noticeable results
• Speed coaches and athletic performance specialists
• Tech and business consultants

Why .fast Is Such a Big Deal

Before the .fast domain, businesses wanting to emphasize speed and efficiency didn’t really have any good options.

Traditional domains like .com and .org don’t inherently convey speed or efficiency in their extension as they were generic and had pretty much zero barriers to entry. This has resulted in several notable issues:

• Search engines direct users to various .com and .org websites regardless of actual speed capabilities, including sites that may not deliver on speed promises.
• SEO manipulation in speed-related keywords is relatively easy.
• With millions of websites under generic domains, it becomes nearly impossible for consumers to identify genuinely fast services based on the domain alone.

This led some speed-focused businesses to use country-code domains for creative wordplay, but this approach comes with notable drawbacks:

• Some ccTLDs have difficult registration requirements or high costs.
• Domain hacking a ccTLD isn’t that easy to do and doesn’t have many good options.
• Potential clients might assume a ccTLD implies specific geographic coverage for the service area.

Several speed-oriented domain extensions do exist, including .express, .delivery, .services, and .tech. However, most of these domains are self-limiting to particular service categories rather than encompassing the broader concept of speed.

How .fast Pre-Registration Works

The .fast domain rollout follows a traditional three-phase with Sunrise, Landrush, and General Availability periods. The Sunrise phase allows trademark holders an exclusive first access to domains matching their marks, while Landrush provides premium early access for serious businesses willing to invest significantly in high-value domains.

Sunrise applicants need to have a verified trademark certificate, which is done by validating it with the Trademark Clearinghouse (TMCH) or through its registrar partners. Many registrars provide a streamlined and detailed process for companies to submit documentation as part of pre-registration.

Registration timeline:

• Sunrise (August 26 - September 25, 2025): Trademark holders with TMCH validation.
• Trademark Claims Verification (September 26, 2025 - January 4, 2026): Processing claim disputes and priorities from the Sunrise registrations.
• Landrush (September 25 - October 6, 2025): Premium applications at significantly higher costs (some registrars have an application fee of over $10,000)
• General Availability (October 6, 2025): First-come, first-served at standard pricing for remaining domain names.

If .fast seems like the right choice for your speed-focused business, here’s what you need to do:

1. Evaluate how your business legitimately emphasizes speed, efficiency, or rapid service delivery. Document these aspects with business materials, service guarantees, or performance metrics, or even create trademarks that showcase this.
2. Consider what .fast domains would best represent your business. Play around the usage of “fast” as a regular word that can be fitted as part of a domain hack.
3. Visit the Register.Domains pre-registration page, enter your desired domain name, select the .fast extension, and click Search.
4. Decide whether to target Sunrise (if you have relevant trademarks), Landrush (for premium domains), or General Availability (for standard registration).
5. Follow the instructions and ensure you properly specify the domain name and registration duration preferences.
6. Develop the website content and prepare to launch on your chosen .fast domain when general availability opens.

Due to the competitive nature of domain launches and the first-come, first-served aspects of the process, registrars can’t guarantee a successful registration and may provide alternative domain suggestions or processing updates as phases progress. In particular, the Sunrise phase is followed by a trademark claims period that lasts until January 4, 2026.