Why You Might Be Interested in the .RS Domain

29.09.2025

When you're trying to make yourself interesting to your customer base, the first thing you might want to check out is defining a short and memorable domain name. Then, when you go to look up domain names, you'll typically find that .com and .org versions of the names you want are typically taken, and you need to use entire phrases to get a registration.

To get a short domain name, you'll need to use alternative top-level domains (TLDs), such as those for countries. Here's why the .rs domain in particular might be a fit.

1. What Is the .RS Domain?
2. Who Uses .RS Domains?
3. Why Choose an .RS Domain?
4. How to Register an .RS Domain
5. Raise Your Company With a .RS Domain

1. What Is the .RS Domain?

The .rs domain is the assigned country-code top-level domain for the Republic of Serbia in Europe. It's one of the more recent country-code domains to become available, as Serbia as a country only came into existence in 2006, with the domain becoming available from 2008 as a successor of the retired .yu domain (for Yugoslavia). As such, the .rs domain still maintains close ties to the Balkan market. Due to the Serbian language containing diacritics and the country containing numerous ethnic minorities with a similar trend, the domain names accept many diacritics, resulting in over 67 unique letters being available.

As with many European country-code domains, this domain is open to registration by anyone, making it extremely accessible for individuals and companies alike. Furthermore, only about 150,000 registered domains are using the country code (according to the domain administrator's report from 2024), making it relatively modest in terms of international use compared to generic extensions, so you'll likely have a decent pick of names to choose from.

The domain also has two notable subdomains, .co.rs and .in.rs, with the first being reserved for legal entities and the second for individuals (which also restricts registration requirements somewhat).

2. Who Uses .RS Domains?

You'd be right in thinking that the .rs domain is mainly useful for companies from or working in Serbia. Serbia also offers a top-level domain in Cyrillic for companies or people that want to fully lean into the Serbian market and core identity.

But beyond that, there are a few interesting things you can do with the domain name.

2.1 Domain Hacking

With many English words ending with "rs" (typically plurals), you can play around with the domain extension as a word hack. This can be a niche use, but it's certainly something to keep in mind.

2.2 Tech Companies

The "rs" part can refer to "reset," "restart," or similar technical terms prominent in the tech industry, so tech companies can use it to signal their focus on the industry. The domain's relatively low international use means that it has a lot of options available for a particularly short and memorable domain name.

2.3 Remote Sensing Companies

"RS" is the widely recognized abbreviation for "Remote Sensing" in satellite data analysis, geographic information systems, environmental monitoring, and Earth observation. Companies that work in this niche might find .rs domains particularly appealing for this connection.

2.4 Companies with RS Initials

Businesses whose names or brands contain the initials "RS" can create natural domain hacks using .rs extensions. This creates seamless branding where the domain extension becomes part of the company name itself.

3. Why Choose an .RS Domain?

The .rs domain is similar to many ccTLDs in that it's primarily recognized as such, so Google will prioritize showing .rs domains to searches within Serbia. However, that doesn't diminish its potential to be utilized abroad for an international audience.

The domain's strength lies in its novelty and the lack of international use despite being only two letters long. This allows you to create a short and memorable name that would likely be taken up in the corresponding .com or .org domains. The national domain administrator also verifies domain validity, so you get another layer of security that doesn't come with generic .com or .org domains.

Pricing-wise, the cost of obtaining a domain can vary, but it is typically around $30-$50 per year. This makes it a bit more of an investment, but it can be worth it if you land on a perfectly-fitting name for your purposes.

4. How to Register an .RS Domain

Due to the registration being open to anyone, the actual process is typically simple and depends on whether you're using the name as a company or an individual.

1Go to the Register.Domains page for .rs domains.

2Choose between the .rs, .co.rs, or .in.rs domains. Note that the .co is reserved for companies and requires a VAT to register, while the .in is reserved for individuals and needs a private ID.

3Search for the name you want to make sure it's available within that domain.

4Select the length of the registration, which is usually between one and 10 years. You might get a discount for the first year.

5Finalize the registration by sending in your payment and contact details, as well as your company's VAT or personal ID if you chose the third-level domain.

6Set up your website to go live with the registration, which takes only a few minutes.

5. Raise Your Company With a .RS Domain

The .rs domain is ripe for the taking, so don't miss out on the opportunity to snag a fresh and unique domain name to help your company stand out. Whether you're in remote sensing, technology, targeting Balkan markets, or simply want a short, professional web address, .rs offers compelling possibilities.

By Sarah Johnson