Why Register a .br Domain as a Non-Brazilian Company

Expanding the reach of your business is a great way to attract new customers, partners, or even investors. One way to do so is to become a multinational entity, with an online presence in multiple countries. However, to make the biggest impact in your chosen international zones, you need to invest in the appropriate website domain name and extensions.

In this article, you’ll learn all about .br domain names, how to get one, and why it’s such a good idea for your business.

What Is a .br Domain?

Websites ending in .br indicate that they’re registered in Brazil. This type of extension is known as a country code top-level domain, or ccTLD for short. The .br domain came into existence in 1989 and is one of the most popular ccTLDs in the world.

Requirements of Buying a .br Domain

Many international domains are easy to purchase with no special requirements. However, .br domains don’t fall within that bracket. In order to buy a .br domain name you must fulfill one of the following criteria:

• Live in Brazil.
• Have a legal presence in Brazil, e.g., a permit to work there or a company headquarters.
• Have a local, legal representative who can register the .br domain for you.

It’s possible to take advantage of this last point, especially with a trusted domain name company.

Utilizing a .br Trustee Service

As a firm operating outside Brazil, you probably don’t meet these requirements. However, there is a way around this when you work with an experienced domain name registrar. You can pay an additional fee for a Trustee Service. Domain name companies may have a local presence in Brazil, giving them the legal right to buy domains there. They can do this on your behalf, providing you with a legal, legitimate .br domain.

It’s worth noting that most available .br domains normally come with a two-part extension:

• .blog.br
• .tv.br
• .net.br
• .eco.br
• .com.br
• .org.br

Only not-for-profit organizations operating within Brazil can use the .org.br extension.

Benefits of a .br Domain

Now we get to the crux of the matter. Why go to the effort of purchasing a .br domain, especially considering you may have to spend additional funds on a trustee service? There are plenty of benefits for people who invest in .br domains.

Build Trust With Local Customers

When customers in Brazil see that you have a .br domain, they trust that you’re legally entitled to operate in the country. Brazilian shoppers are more likely to trust a website with a .br domain than a generic one, giving them more confidence in your products or services. You can enhance this trust by utilizing professional translation services to make your site as accessible as possible.

Enhance Your Brand Reputation

Showing that you operate in multiple countries helps give your firm authority and boosts your reputation. Plus, you can gather even more user reviews from your new customers.

Reach a Specific Target Audience

If you’re planning to aim your products and services at a specifically Brazilian audience, a .br extension is the ideal way to do so. This is especially important for B2B providers who want to make an impact on Brazilian businesses.

Engage With a Booming Economy

Brazil, like most countries, was impacted by the COVID-19 pandemic. However, it’s rebounded strongly. As of 2023, the country’s GDP is soaring. Bringing your business to Brazil could expose it to eager consumers and new markets, with potentially lucrative financial outcomes.

Get Your .br Domain Name From Register.Domains

If you’ve decided that investing in a .br domain is a good idea for your company, head on over to Register.Domains. We can quickly get you set up with any available .br domain name, and you can leverage our Trustee Service to bypass local requirements.

All domains we sell come with free web redirection and email forwarding as needed, so your customers enjoy continuous service during any transfers. You can also purchase additional email, security, and hosting plans as required. For more information on purchasing domain names for your business, visit our help center.