The .pe Domain – What to Know About Peruvian Domains

Peru is a beautiful South American nation, known as the home of the iconic Machu Picchu and various other wonders, natural and man-made. And, like many other countries around the globe, it has its own specific top-level domain (TLD) name: .pe.

This guide explains what .pe is, how it’s used, and reasons to consider .pe domain registration.

An Intro to the .pe Domain

.pe is classified as a country-code top-level domain (ccTLD). ccTLDs are domains associated with specific countries. Most countries have one, and some examples include .it for Italy, .ru for Russia, and .au for Australia.

While ccTLDs are mainly designed to be used just by people or businesses in their respective countries, some of them have proven hugely popular elsewhere, ranking among the most-used TLDs of all.

That’s not the case for .pe, which isn’t a particularly well-known TLD outside of its Peruvian homeland. But, within Peru and, to a lesser extent, the rest of the South American continent, this is a valuable and useful domain extension.

It uses a second-level system, so instead of just having .pe at the end of the web address, you can have something like .org.pe, .com.pe, or .net.pe.

How Do You Get a .pe Domain?

As explained above, there are no rules or restrictions you have to abide by to qualify for a .pe domain. Registration is open to anyone, regardless of whether or not you’re based in Peru or have any links to the country. So, someone in Europe or the U.S. could easily set up a .pe web address without any hassle. The key is finding a trusted .pe domain registration partner.

Once you’ve done that, you can:

1. Run an availability search to check if the name you want to use is available.
2. Follow the necessary steps with your chosen registrar to claim your domain.
3. Pay any relevant fees to receive ownership of your .pe site

Why Choose an .pe Domain?

A lot of people may not necessarily have an interest in .pe domains, because .pe is primarily for individuals and businesses in Peru. It’s the same for many other ccTLDs that are mainly aimed at people in their respective countries. But, there are still several use cases for .pe sites and benefits linked with .pe registration, such as:

People and Brands in Peru

As touched on, the main use case for .pe is for people who live and work in Peru. If you’ve got a business in Peru, a bank, a non-profit, a store, or even if you’re just a person in Peru who wants their own site, this is a great domain extension to choose and will be widely seen as trustworthy and credible among Peruvians.

Brands Expanding to the South American Market

If you’re outside of Peru but want to start doing business there (or in South America in general), then setting up a .pe site isn’t a bad move. It’ll help you get in touch with the local audience, as many Peruvian people naturally search for .pe sites and click on .pe sites as they are accustomed to seeing .pe at the end of their web addresses.

Stronger SEO Performance in Peru

Having a .pe web address can also help your SEO standings within Peru. This can be helpful for international brands and have a presence in a lot of different markets. Setting up sites with different domain names for each of the countries you operate in may help you with SEO rankings in different places, like Peru.

An Accessible Alternative to .com

.com is the most popular domain name. It’s used on almost half of the world’s websites. But that means that a lot of great names with .com at the end are already taken. So, if you want to set up a website and don’t want to compromise on the name or spend ages looking for one that’s available with .com, selecting a different TLD like .pe, can be a solution.

Register Your .pe Domain

With domain registration, it’s always best to act quickly so the name you want doesn’t get taken by someone else. So, if you’re interested in setting up a .pe site, consider claiming it sooner, rather than later, and start making your mark on the Peruvian market.