How to Get a .se Domain – and Why

Nowadays, a strong online presence is everything. And your website is at the center of this presence. Now, there will be plenty to consider for this website – from web development to design. But it all starts with your domain name.

In this regard, you need to consider two parts – the second-level domain and the top-level domain (TLD). Basically, the part before the dot and the part after it. If you want the part after the dot to be .se, here’s everything you need to know.

The .se Domain: The Basics

The .se domain is the country code top-level domain (ccTLD) for Sweden. It’s managed and overseen by the Swedish Internet Foundation (IIS). The IIS is an independent, private foundation dedicated to the positive development of the internet. Its goal is to ensure that everyone in Sweden who wants to and is able to use the internet can do so.

The foundation is apparently doing a great job. After all, there are over 1.4 million active .se domains as of December 2024. This figure places it in the top 25 ccTLDs in the world. That’s quite the popularity – and longevity – for a domain extension introduced back in 1986.

Who Can Get the .se Domain?

Virtually anyone can register a .se domain. There are no special requirements to do so.

The only thing to keep in mind is the minimum registration term – one year.

Also, the second-level domain has a few naming conventions to follow.

Your .se domain must be between one and 63 characters long. The characters in question can be:

• Letters “A” to “Z”
• Numbers “0” to “9”
• Hyphens
• Special characters used in Swedish and other Scandinavian languages

Of course, your domain name mustn’t conflict with the law or infringe on existing trademarks or intellectual property rights. But this isn’t specific to the .se domain extension.

How to Get a .se Domain: A Step-by-Step Guide

Registering your .se domain is easy. Just follow the steps below.

1. Check whether your desired domain name is available. If it isn’t, you’ll have to come up with another one. Or consider another ccTLD.
2. Choose a reliable retailer and head to its website to place your order.
3. Fill out the registration form. This form will require your personal or business information.
4. Make a payment to complete the registration process. Most registrants accept credit cards, bank accounts, and other payment methods like Amazon Pay.

Once your payment is processed, the domain name is officially yours. Now, you can start building your online presence.

Why Get a .se Domain

A .se domain name is a great choice for establishing a strong online presence in Sweden. And this applies even if you aren’t based in the country. Here are a few benefits of the .se domain extension.

Local Identity

As soon as the local visitors see a .se extension, they’ll immediately trust the website. It’s as simple as that. They’ll recognize it as local – as their own. After all, the only way for that website to get a .se extension is to follow all local customs and regulations. This will also make residents of Sweden more likely to engage with the website’s content.

Local SEO

Yes, you have to convince your audience to trust your website. However, you must also convince the search engines to do the same. And the .se extension will help you do it.

Search engines like Google often push content from country-specific domains in their own country. This means that your, let’s say, beauty salon will be more visible as “theworldofbeauty.se” than “theworldofbeauty.com.”

Availability of Names

Domains like .com and .net are overly saturated. This means that you’ll likely have trouble securing your desired domain name. The .se extension, on the other hand, is popular, but it’s not that popular. This means you have a higher chance of finding an available .se domain name.

Register Your .se Domain Today

By now, you’ve learned all the necessary information regarding the .se domain. If you like this information, the only thing left to do is register your own .se website. You already know it’s super simple to do.