Getting a .ar Domain – How and Why to Do It

Have you ever thought about expanding your business into Argentina?

It would make sense to do so, as the country has a burgeoning ecommerce sector. In 2022 alone, that sector was worth $18.5 billion, with Yahoo Finance pointing out that it has an expected compound annual growth rate (CAGR) of 9.47% between 2023 and 2027. Essentially, that means Argentina’s ecommerce sector is set to grow by around $1.8 billion per year until 2027.

There’s clearly a growing market in the country for online services.

And that’s where you come in. With a .ar domain – which is a country-specific ccTLD – you can position your website as one that’s trusted and usable by people in Argentina.

How Do You Get a .ar Domain?

There’s good news if you want to register a .ar domain:

There are no country-specific requirements for doing so.

In other words, you don’t need to be an Argentinian citizen – or have a legal entity within the country – to get your hands on a .ar domain. This also means you don’t have to worry about using a trustee service as you can apply for the domain yourself.

The only possible issue is that Argentina’s whois registry requires that all registrants be whitelisted by them. Register.Domains fulfills that whitelisting criteria on your behalf, meaning you can choose an available .ar domain and register it today.

Why Get a .ar Domain?

Since getting a .ar domain is so simple, there’s no reason not to do so. But if you need specific motivation, consider these reasons for why having a .ar domain can benefit you and your business.

Reason 1 – They’re Ideal for Expansion

Let’s assume you run an American business and you wish to expand into Argentina. You could do that with your existing .com domain, though this would require you to set up translated versions of your existing pages so that Argentinian users can read them. Alternatively, you could create a .ar domain – with country-specific pages built into it – that boosts your credibility with your local audience.

That credibility will be key to unlocking your slice of the $18.5 billion Argentinian ecommerce market. Local buyers will be more likely to choose your .ar website ahead of one using a generic TLD because they’ll see you’ve gone to the effort of establishing an online presence in Argentina.

Reason 2 – Better Search Engine Rankings

As in most countries, Google rules the roost when it comes to the most used search engines in Argentina. However, it’s not the Google you may be familiar with in the United States. Rather, it’s an Argentinian variant of Google – google.com.ar – that tends to prioritize websites with Argentinian domain extensions over those using generic or international domains.

Hence, the need for your business to get a .ar domain.

By doing so, you increase your chances of ranking well within Argentina, especially for Spanish-language searches, which ultimately results in more business for your company.

Reason 3 – Getting Creative With Your Domains

An interesting trend arising in the domain registration world is the use of ccTLDs – and other non-generic domain extensions – to create unique URLs. For instance, somebody may use Spain’s .es domain to create a website with the URL “beach.es.” It’s a clever little branding trick that gives a URL a unique spin, even if the content on the site isn’t relevant to the country for which the ccTLD was created.

It’s possible that you could do the same thing with a .ar domain.

For instance, a cigar manufacturer or retailer could register a .ar domain like cig.ar to create this unique spin on their online presence. Granted, this approach would only be viable for companies that provide a product or service that ends in “ar.” However, if yours falls into that niche category, you have an interesting branding opportunity in front of you with a .ar domain.

Register Your .ar Domain Today

Whether you want to boost your credibility with an Argentinian audience or simply want to get creative with your URL, a .ar domain could be the key.

The question now is where can you get one?

Enter Register.Domains – a domain registration service that offers .ar domains to all clients. Starting from just $24.99 for one year, you can register multiple .ar domains – including .ar, .com.ar, and .net.ar – for at least one year.