Tres razones para registrar un ccTLD del Reino Unido

Como propietario de un negocio que ofrece bienes o servicios a una audiencia internacional, la confianza es clave para tu éxito. Sin ella, no puedes vender – ni siquiera puedes generar interés – por lo que es mejor no operar en el territorio.

Ahí es donde entran los dominios de nivel superior de código de país (ccTLD). Estas extensiones de dominio específicas de cada país demuestran que tienes presencia en el país en el que deseas vender, lo que hace más probable que tu negocio genere dinero.

Eso nos lleva a los ccTLD del Reino Unido.

Si deseas que tu empresa sea lo más exitosa posible en el Reino Unido, necesitas el ccTLD adecuado. Aquí, explicamos las razones por las cuales.

¿Qué ccTLDs del Reino Unido están disponibles?

Hay cinco ccTLD principales asociados con el Reino Unido:

• .uk
• .co.uk
• .org.uk
• .net.uk
• .me.uk

Los tres primeros son los más relevantes para las empresas, y hay buenas noticias para todos ellos – no hay requisitos especiales que cumplir si deseas registrar uno de esos dominios. Eso significa que no necesitas mantener una presencia física en el Reino Unido ni proporcionar una identificación que demuestre que eres ciudadano. Anyone can register a .uk, .co.uk, or .org.uk extension.

However, .net.uk and .me.uk are different.

The former is intended solely for the use of Internet Service Providers in the U.K., meaning it’s automatically pointless to most business owners. As for the latter, a .me.uk domain is intended as a “personal domain” for individuals who want to take control of a domain using their name that they can redirect anywhere. Those are only open to “British natural persons,” which roughly translates to those who can prove they’re British citizens.

Why Get a U.K. ccTLD?

Now that you know how straightforward getting a U.K. ccTLD is, there’s only one question left:

Can you justify the cost of buying one?

You can, as long as any of these reasons for owning a U.K. ccTLD apply to you.

Reason 1 – The U.K.’s Ecommerce Market Is Strong (And Growing)

If you operate an ecommerce business, then the U.K. is definitely a market you want to enter. Statista says that the U.K. market is valued at $130.2 billion as of 2024, with consistent annual growth of 7.81% anticipated over the next five years. That would create a market volume of $189.6 billion by 2029 – a huge pie from which you could take a slice.

That’s where a U.K. ccTLD comes in.

Though .com domains are common in the U.K., having a country-specific ccTLD gives potential customers the assurance that you’re committed to maintaining a presence – even just an online one – in Britain. That feeds into the next reason to have a U.K. ccTLD.

Reason 2 – The U.K. ccTLD Enhances Trust

The importance of trust was mentioned in the introduction, but it’s a subject that’s worth further exploration.

If you don’t have trust, you won’t make sales.

That’s according to research conducted by Adobe in 2021, which found that 71% of people who feel a business has broken their trust won’t ever buy from that company again. But it’s not all negative – trust is also a major sales driver. The same number of people who leave when trust is broken will also buy more from brands that they do trust. They’ll also recommend your company more – 61% say so – and 40% of them are more likely to write positive reviews that could land you more customers.

What does this have to do with U.K. ccTLDs?

It comes back to what we mentioned in the previous reason – having a ccTLD shows that you maintain a presence in the U.K. Customers are more likely to trust you (and buy from you) as a result of that presence.

Reason 3 – More Traffic From Google.co.uk

When people in the U.K. head to Google to find products or services, they’re automatically redirected to the U.K. version of the search engine. That’s a search engine in which you want to get rankings – Google is responsible for more than 90% of the traffic driven to websites from the U.K.

With a U.K. ccTLD, you stand a better chance of ranking higher in Google.co.uk because you’re showing that you have a website that’s dedicated to Britain. Think of it as the trust factor that applies to customers, only on the search engine scale.

Google will trust you more because you have a local domain extension.

Find Your U.K. ccTLD

All that’s left is to get a British ccTLD – something you can do with the help of a company that offers a .uk domain search service, like Register.Domains. With no restrictions on business-related U.K. ccTLDs in place – meaning you don’t need a trustee – you can rely on a good registrar to not only get your domain but also offer services like web hosting so you can get it up and running.