Why a .SM Domain?

If you are trying to reach out to the local communities in San Marino, than you ought to go for an Italian-based website with a .SM domain extension. Local Internet users are more likely to click on a website with an extension they are familiar with that is also in their native language. International websites lose a lot of ground to locally based .SM websites, because users are much more interested in companies that operate in their region, rather than ones that have a global reach.