Why a .DESI Domain?

The “Desi” term is popular amongst people from the Indian sub-continent and its global diaspora which is why the .DESI domain name is particularly popular amongst them. Online marketers advise brands and individuals to personalize their online presence in order to reach a specific audience. Given its relevance to the local communities, a .DESI website will be more likely shown to the people who are interested in goods, services and even information designated to this particular culture.